Inspirational Digipak

Front Cover

This is one of the digipak that inspires me because I think it has covered the generic conventions of a pop digipak and it has targeted the audience they are aiming for which is what we want to accomplish in ours. The use of simple background and mid shot makes Madonna stands out even though she is placed on the side of the page which is what we are expecting to see this on a front cover of pop digipak. I like how they have used blue as their colour scheme and this is evident through the colour of top she is wearing and the colour of the background. Also the title is "Ray of Light" which matches the bright blue colours they have used as their colour scheme. The female looking straight towards the camera portrays that she is directing to the audience and it makes you buy the CD. Madonna stares directly at the camera also implies that she is mainly aiming to the male audience as she looks seductive and pretty which would attract the audience's eyes. 

Inside Cover

The inside panel has got a booklet that contains track list  lyrics and some photos of the female artist which is what we would expect to see in a digipak. I like how they have got different poses of her inside the booklet which keeps the audience interested while they are reading thought the lyrics. I like how they have used white and simple font styles because it helps the audience to read the texts inside it. The bright blue colours grabs the audience's eyes and also it stays in their mind even though they are looking at different ones.









Back Cover

The back cover looks unique from any other pop digipaks as we normally expect to see a full shot of the artist or band members but this one isn't showing that and they on capture half of her body. This creates an enigma to the audience as they might think about what is the reason behind it? Or maybe they want the audience to focus on the clothes she is wearing and the background they have used because they have used too many close up and mid shots on the front cover and inside panels. I like how they have placed the bar code at the top instead of placing it at the bottom of the page where her dress is as it will just take away the main image. All the company logo and copyright information are really small at the bottom of the page because they are not that important. I like how they have placed the numbers on the right instead on the left because it makes their digipak look unique and interesting to look at. 

Conclusion:

After looking through this digipak, it gives me some ideas on what we could have on our digipak as they have portrayed and used generic conventions of pop genre. For example, it would help us where and how we would place the female artist on our digipak. And how we are going to represent our female artist or what clothes would she needs to be wearing? I found out that we could use bright colours and a close up shot of the female artist as this would attract our target audience. The use of simple fonts and different font styles keeps the digipak interesting which is the type of font we could possibly use for our digipak.