Thursday 22 November 2012

Final Digipak

This is the final image for our final digipak
The use of close up shot on the female artist's face promotes her to the audience and they can focus on her facial expression more. We made the female artist look directly at the camera to show that she is directing to the audience. The hand on her lips represents her as being feminine and sexy looking. This implies that she is aiming on male and female audiences. The use of black and red writing on the font contrasts with each other. Also the red font connotes as love which relates back to the main theme of romance. The red colour also attracts the audience's eyes because it stands out. The use of Jellyka- Nathaniel font looks like a signature from the artist which signifies as more personal. The use of black on the album title makes it look professional and it stands out from the main image which is easier for the audience to read. We have used an effect to the main image so it gives an effect of bright colours which one of the generic conventions of pop digipak. The use of bright colours also grabs the audience's attention. 

Final image for inside cover (left) 
The use of footprints on the sand implies that something used to be there but it's gone which relates back to the main theme of our music video. I have changed the opacity level of the images on the right hand side into 75% so it blends in well with the background image. We have used the images from one of the photos in the photo album of our music video because we want something that would remind our music video to the audience. The use of white on the lyrics and candara font makes it easier for the audience to read the lyrics. We have aligned and placed the lyrics right at the centre of the page so it looks professionally done. 


Final image for inside cover (right)
The use of vignette effect around the edges makes the artist as the main focus on the page. We have placed the female artist on the right so it looks unique. We have used an effect to create a bright colour effect because we want it to stand out and it is one of the generic conventions of pop digipaks. The use of the same clothing from our music video reminds the audience what is her character in the video. It is also one of the latest fashion trends which implies that we are aiming for the female audiences. The white colour of her top portrays her character role of being innocent and the red reflects on the main theme which is romance. 


Final image for back cover
I have flipped the original image so the female character is on the right hand side as it would just take away the main image. The use of bar code, copyright information and company logos makes the back cover professionally done as this is what we would expect to see in a back cover of a digipak. The use of Script MT Bold and white colours on the font makes it easier to read for the audience and it stands out from the backdrop image. The copyright information is placed at the bottom corner on the back cover and the font size is really small because it is not that important compared to the track list. The use of the same font and colour for the album name and the artist's name shows that it is our font and colour scheme. We have place it at the centre on the spine as we want it to stand out from the others. 

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