3rd Digipak Analysis

Rihanna - Loud

I have chosen to analyse this digipak because her songs are mainly pop genre. 

Front Cover:

The use of extreme close up shot on her face makes the audience see the sort of pain and the emotion on her face. However, her glossy red lips can be interpreted as sexy which would grab the male audience's eye. The colour scheme they use is red which signifies that it might be about love/romance. The use of simple and capital fonts makes it stands out and easy to read. The use of white implies that she is innocent. 

Inside Panels:

The use of close up shot on the female artist's face gives us the feeling that she is going on an emotional journey with this album as she still looks a lot more vulnerable than the front cover. She is also holding the rose as it was a cigarette in a message to say this is relieving her stress off her shoulders. The female artist also portrays herself as putting on more of an act as to say “I'm okay” but she really isn't, this is indicated by the fur jacket she is wearing, this also gives people the message that its not just Rihanna who puts on these act’s, it can be other people too.

Back Cover:

They have used a medium shot of Rihanna looking down with her hair hanging over her face makes her look depressed. Also you can see a much more sense of vulnerability than on the front cover when you could sense toughness and strength. The use of Arial font on the track lists makes it easy to read for the audience and it also implies that Rihanna represents as simple woman. They have place the female artist on the left hand side so the fonts won't take away the main image. They have placed the bar code and other texts at the bottom which is what we normally see on the back cover of a digipak. They have used small font size on other texts but made the fonts nigger for the track lists as this is the main important text at the back cover. 

Conclusion:
I like how the whole photo gives an opportunity to speak for itself and make you want to listen to the album and hear Rihanna express her feelings.