Ex Student Digipak Analysis

The digipak that I am going to analyse from one of the ex-student in De Aston is My Happy Ending by Avril Lavigne. This is because they have got a romance theme which fits into the genre that my group are doing.

Front Cover:

I like how the composition of their front cover as it is very professional to look at. I like how they placed the font on the wood as it stands out and very easy to read for the audience. The vignette effect on the front cover is very effective as well as it highlights the female artist, props (wood) and fonts. The high angle shot and the use of lighting on her face implies that she is isolated and she is the main focus to the audience. Her eyes looking towards the camera shows that she is directing to the audience and makes you feel how melancholic and lonely she is. The use of simple and handwritten font fits with the basic and rebellious image. The black and red colours that are used with the fonts fits in with their genre as red connotes as love which is the genre that they have in their music video. Red also connotes as blood and danger which links back to the main title “My Happy Ending”. They have made their female artist look like Avril Lavigne as she has got eyeliner and red lipstick. This is also a stereotypical type of Emo/Goth person which most of Punk genre music video have.

Back Cover and Spine:

The use of vignette and silhouette effect looks very nice and it leaves an enigma to the audience. For example, they might think why are they covering and hiding he’s face, who and what kind of character he is in their music video. The font style and size stands out and very clear for the audience. The use of red on the fonts signifies that this male character might be dangerous and harmful. Also this is one of the colour schemes that we would normally see in Punk/Emo/Gothic genre. The bar code, company logo and copyright at the bottom look very professional and this is what a digipak looks like. I like the how they have used the back cover background on the spine as the artist name and title stands out. 

Inside Panel:

The use of black background contrasts with the red petals makes the white colour they have used on the lyrics stands out and easy to read for the audience. The red petals also connote as romance/love and it is quite feminine which implies that the female artist is girl but has the connotation of innocence. However, the red petal with green stem on it makes it difficult to read the lyrics. The red, white and black colours they have used in here, reminds me of what the female artist was wearing throughout their music video. I like how they placed more petals on the right hand side of the page and the lyrics on the left hand side as it doesn’t take away the main image on the inside panel. 

Conclusion: 

After analysing this digipak, I thought that it looks professionally done and they have mainly used the generic conventions of Punk/Emo/Goth theme. This lets me compare and improve the ideas that we have got for our digipak.