1st Digipak Analysis

Katy Perry - Teenage Dream

The first digipak that I am going to analyse is Teenage Dream by Katy Perry. I have chosen this because it is the same genre that my group are doing.

Front Cover:
The front cover is filled with Katy Perry’s body, this is because they want to promote the artist to sell the album and for the audience to can associate with the song and Katy. The artist is presented provocatively and revealing as they have used none clothing on her. Her sexy look and looking towards that camera grabs the audience’s eye. They have used one of the generic conventions of Pop genre as their main colour scheme is pink and baby blue which are bright colours. The use of candy theme implies that they are mainly aiming for young teens and it also appeals to the children. It also implies that Katy Perry represents as sweet like the candy floss but also innocent. The candy floss at the background also gives a dreamy kind of effect which links back to the album title 'Teenage Dream'. The use of medium - long shot of katy perry laying on pink fluffy clouds by herself, she stands out from the light blue colour backgrounds because of the pale colours of her skin , the clouds and the sky with her black hair which makes her look like she wants to be someones teenage dream. The “teenage dream” writing which is supposed to be candy canes and the clouds meant to be candy floss, this personifies how this picture is meant to have a “sweet” vibe to it, which kind of has a message about Katy herself who comes accross as the “american sweetheart” in most of her songs on this album. 

Back Cover:
They have placed the barcode at the top right hand side of the back cover and the copyright information at the bottom of the page which looks really professional and this is what we normally see on the back cover of a digipak. The use of candy font and pink is very effective as it is very colourful and unique. The blue backdrop and the candy floss contrasts with the writing which makes it easy to read the texts. I like how they did not use an image of Katy Perry at the back as it would look too much on the back cover.  In my opinion, the font style of the tracks fits in with the pop genre as it looks cute, girly and pink. I like how they use blue for the bonus tracks as it stands out from the track lists and it would be easier to see which ones which.

Inside Panels:
The use of close up shot on Katy Perry’s face and the plain black on the background stands her red lipstick and make up which implies that she is sweet. The use of red lipstick, mascara, eye liner and none clothing makes the artist look pretty and revealing which would grabs the audience’s eye. Her serious face and looking towards the camera implies that she is directing to her audience and we should buy the album as we feel the same way as her. The candy floss background stands out the female artist more which signifies that she is the main focus. This photo appeals more to the audience because it has so many meanings behind this photo and really gives the audience something to think about when listening to her album. 

Conclusion:
I like how they use a candy floss theme as it looks girly and unique. It also gives a dreamy type of effect which links back to the title 'Teenage Dream'. They have used generic conventions of Pop music and it is clear who they are targeting for.