Where we are going to advertise our product?

We have nearly completed our music video and we have discussed in our group where we could advertise our music video, digipaks and magazine advert. We thought that it would be good to advertise it where teenagers would normally spend their spare time.

These are the industries that we thought of advertising our products:

• Viva, 4 Music

Viva and 4Music are the most popular channels where teenagers would normally watch and listen music videos. They are mainly playing pop music which is the same genre that we have chosen to do.We thought that we should advertise our music video in their company because we are aiming at the same audience. Young adults also like to watch music channels but also like to watch the soaps on an evening, so the best place to advertise on the TV to target all our target audience would be on music channels. It would be ideal to advertise it after school as well so the teenagers that goes to school would be able to watch and see how it looks like. 

• Heat, OK

These are the industries that we are going to advertise our digipak. After the research we did for our target audience, we found out that this are the magazines on what our target audience wants to read and buy. Heat magazine is also the company that made a compliment about our music video which implies that the audience would buy it. Also they tend to be more sociable people who enjoying keeping up to date with fashion trends and the latest music out.

• Twitter & Facebook

We thought that we should advertise our magazine advert on social networking sites such a Facebook and Twitter because this is how teenagers spend more of their time. They are more socialable people they liked keeping up to date and talking to their friends all the time. It is going to be placed on the side of the page so they would be able to see it. I also want to have animated banner of our music video so it grabs the audiences attention. Also teenagers are more active nowadays so it would be beneficial if we would do it as well. 

Another feedback from our current Music Video

We have showed our current music video from our class before we start the ancillary task. These are the feedback's that we have got:

Advantages:

• Mise-en-scene was appropriate
• Actor portrayed the role well
• Sound at the end 

Improvements to do:

• Needs to soften the sound at the end
• Change the tilt shot on the stairs
• Add a little bit more narrative

Conclusion:

After the feedback that we have got from the whole class, we are going to do the things that needs to have some improvements on. We have got a short clip of the female artist and her ex running around the park and we decided to place it right at the start of our music video. Also we need to do a  few seconds of filming where the female is flicking through the photos on the photo album and it is going to be placed after the egg timer.

Feedback from our current music video

This screenshot was taken during showing our current music video to the whole class.

Advantages:

• They said that we have picked the right actor for the female character as she was good at portraying her role. For example, the female was good at portraying melancholic and lonely throughout the music video and it made our audience to sympathies at her and identify themselves in the situation she is in.
• One of the audience said that we have picked the beach as the right location for isolating the female character.
• The narrative and performance based was clear.
• Good at picking different locations which matches to romance/ love theme of our music video and keeps it interesting. For example, the living room with red curtains and sofa connotes as love which matches the theme of our music video.
• Excellent use of mise-en-scene  and connotations such as the female character's clothing throughout the music video. We have used white top and gown because we wanted to portray her innocence and purity.  Also the black jacket implies that every one have two different sides. She is also wearing the latest fashion trends which makes the audience feel that they are the same.
• A wide range of different camera shots and techniques to keep the music video interesting. Also they are suitable for each scenes such as close up shots to focus on her melancholic expressions so the audience focuses on her more.
• Good use of editing and effects such as dissolves which matches the slow paced of the song. And also it implies that as time goes by the bad memories will fade away.

Disadvantages:

• One of the student said that we need to split one of the clips because it's long and it doesn't make it look boring to watch.
• We need to use fast cuts as well because the song has up beat tempo.
• There is a scene where we cut to early and we need to stretch it a little bit more.
• There was too much of showing the female character which would it look boring for the audience to watch. Therefore, we need to introduce the male character as well.

Conclusion:

Overall, I think that we had a good feedback from everyone in our class and we have decided as a group to do some changes in our current music video so it looks even better. My group and I needs to do more filming this weekend to fill in the gaps. We need to film the female getting ready and the beach scene were she is sat next to her ex jacket which is part of the narrative in our music video.

Targer Audience Decided

After doing some research on Bauer Media and other websites (such as UK Tribes), we have decided to change our target audience from 16-34 into 13-25 because younger teenagers and younger adults stereotypically like listening to Pop genre songs and they like new things, whereas older people likes to listen to traditional foreign countries. Our secondary research has backed up these stereotypes.  

When conducting our research we found out that teenagers and young adults spend on average about 31 hours a week on social networking sites and the internet, so we thought the best place to advertise our music video and reach our target audience would be on different sites from the internet such as Facebook, Twitter, Skype, Spotify and YouTube. Our target audience tend to be more sociable people as they spend more time talking to friends on-line and playing music at the same time. Also when we interviewed people from our target audience, we found that they were more sociable people as they spent a lot of their free time on social networking sites, and that they enjoyed a large variety of music even if they didn't listen to the same genre all the time.

We would target our audience by using adverts and posters down the side of their Facebook/ Twitter/ Skype and YouTube homepage, and we would make the poster appeal to them by showing the main protagonist in the video. We could use generic conventions such as having bright colours as they would expect to see this kind of stuff in pop genre. However, we might as well challenge the generic conventions to make it stand out from the other pop music posters.   

Another area that we could advertise our adverts for our music video would be on television on certain channels that our target audience would be more likely to watch. When we conducted our research we found out that teenagers would more likely watch music channels for example Viva or 4Music instead of TV show, as they tend to be more sociable people who enjoying keeping up to date with fashion trends and the latest music out. Young adults also like to watch music channels but also like to watch the soaps on an evening, so the best place to advertise on the TV to target all our target audience would be on music channels.


Another area would be advertising our front cover posters on magazines such as Pop because a lot of teenagers are reading it as they want to know the latest gossips about celebrities, latest fashion trends and beauty products. 

We could also advertise it on certain apps because a lot of people use their phones, tablets, pc's and other electronic device. Therefore, they would be able to notice it and also they can download it straight to their electronic devices. 

Target Audience Member Profile

Alice is on the left, I'm in the centre and Rye is on the right side.

I have interviewed two of my friends and their names are Alice Hare and Rye Dela Cruz. I have chosen them as one of my target audience because I am aiming for mainly teenagers and both of them likes Pop music which is the genre that I am doing for our music video. I have asked both of them a few questions based on pop music, music videos and their hobbies so it would give me ideas on what I could add on our music video. These are the answers that they gave back to me: 


• What Pop music do you like? Why?
Alice - I like dance pop music because it's so catchy and mostly have a good beat to dance to, and so good for parties
Rye  - I like the new songs that has come out recently because it has a good beat. Sometimes I can relate on the lyrics. 


• What do you want to see in Pop music video? Why?
Alice - Fun, dancing, booze and just a massive party. Maybe like a boat party because we're teenagers, we want to have fun, and we don't want to listen to music that is boring and watch a boring video. 
Rye - A couple with their friends in a beach party and dancing. The female looks naturally pretty and the male is handsome. Also the singer artist's is riding on a nice sports car because they look nice to look at. They amuse me and don’t look boring to look at.


• What don't you want to see in a Pop music video? Why?
Alice - Boring stuff like no fun or just something plain and boring because it takes away my good mood.
Rye - When there is too much people within the video because it distracts the main singer but also to the people who is watching it. 


• What is you favourite Pop music? Why?
Alice - It's called Remedy by Professor Green because it's a great song, it's a party song the video is amazing, and all you want to do is dance when you see it.
Rye - Payphone by Maroon 5 because it is a nice song to listen to and the singer is has a nice voice. 


• Other than Pop music, what is your favourite genre of music? Why?
Alice - RnB and Musical Theatre because RnB is party music and musical theatre is what I do, and I love musicals.
Rye - Hip Hop because it is catchy and upbeat which makes me want to dance to.


• What is your favourite music video? Why?
Alice - Remedy by Professor Green because it's a party and fun there’s always something to watch and it's just a crazy good time.
Rye - What Makes You beautiful by One Direction because the band members are having fun of spending time with their colleagues which amuses me.  


• What are your hobbies? Why?
Alice - Theatre because I love doing it and listening to the songs that are on charts. Sometimes seeing friends and going on parties.
Rye - Computer, chat, listening to music and going on Facebook, watching basketball tournament because it is one of my favourite sports.


• What is your favourite artist?
Alice - For Pop music its Beyonce but also other people that are in the charts. For musical theatre is Idina Menzel.
Rye - Maroon 5 and Jim Brickman


• Which artist's do you look up to? Why?
Alice - Idina Menzel because she is just a musical theatre legend and Beyonce because she is such a role model to all young girls as she's such a strong woman.
Rye - Maroon 5 because they have a nice voice and nice songs that they are making. 


• What Pop lyrics mean most to you? Why?
Alice - "Oh god, maybe for good" from Wicked because it reminds me about someone close to me that died
Rye - "Baby, you light up my world like nobody else" by One Direction because it reminds of someone I used to love.

Conclusion:
After doing this questionnaire, I am going to try and include some of their ideas in our music video. For example, use the beach for the location as it will portray the female artist to think more on the decisions that she is going to make. And maybe, show the female artist and her ex-boyfriend past memories such as going to parties together and hang out with their friends.

Target Audience Considerations

Our music video is initially aimed at the age from 16 to 34 yrs old. However, it is open to other people who enjoy listening to 'Pop' music. It can also be someone who is broken-hearted and the relationship is not good because our music video is about that. We took into consideration both demographics and psychographics because they helps us who we are aiming for but also why they would like it. And this is what Rachael and I have decided:

Demographics
Age - aimed at 16 to 34 to years old. 
Gender - mainly targeted at female but open to male as well.
Ethnicity - it doesn't really matter 
Social Class - Upper social class (A, B, C1)

Psychographics



Attitudes - gossiping, going out with friends on the weekends, media literate, smart, passionate, loyalty, conscious

Interests - shopping, beauty products and latest fashion trends, celebrity gossips, modern mainstreams







Opinions - they keep up with the new fashion trends, they care about their face and body, and they would give opinions to other people and listen to what others are saying

Target Audience Research

We have been researching on two different media industries as it would give our group an idea on where and how we would promote our music video to the right audiences. 

Bauer Media
This is the first media industry that we have looked at. This is about different types of audiences from different brands of magazines, radio, TV mobile and on-line. After doing some research on Bauer Media for our target audience, I took a few screen shots on which we are aiming and what type of audience they are.  

UK Tribes
I have researched on another website called the UK Tribes for my target audience. This is mainly about young people's lives, their media, their aspirations and their brand preferences. Also it is about the expression of young people's attitudes and affiliations. I have looked into this website to get an idea on where and how to aim for our target audience because our primary audience is mainly for young teenagers.  

Conclusion:

Overall, I have learnt who and what type of audiences they would be for different brands of magazines, radio, TV, on-line, etc. Moreover, I found out that they are aiming at the same sort of target audience. Pop is the genre that we have chosen to do for our music video and this fitted in most of the brands that we have looked at. This media industry has helped our group to narrow down and decide the audience we are aiming for. The brands are all well known and most of the teenagers use these sites which helped us where we should advertise our music video. Also I have learnt how people consume media through different platforms and this helped our group on what is the best place and what time for advertising our music video. 

The Pitch & Feedback

This video is when Rachael and I pitched our concept and ideas in front of the whole. This will help us on how we could improve or change the ideas we have got. 



After the pitch, we received different feedback from different students and also the teacher. The feedback that we got were:

• What editing should we us

For editing, we're thinking to have slow fades when its slow tempo and fast fades when it is fast tempo so it matches to the song. And it will also make the audience feel sympathy for her. When the female artist is going through all her old memories in the photo album, we will use dissolves to signify as all of her memories are fading away. 

• Do we have a female lead

We haven't chosen a female lead yet but we have some people that we could use as the female lead. They are good at acting and have done GCSE Drama so we can rely on them. We can't think of the final narrative just yet but we some ideas in mind. This people also easy to get in contact with as they go to the same school as us and doesn't live far. 

• What is the narrative of our music video

Our idea is about how the female is leaving the past behind her and moving on after the break up with her ex-boyfriend. She then realise how stupid she was to love him and move on about it all by herself. Our idea is about how the female is leaving the past behind her and moving on after the break up with her ex-boyfriend. She then realise how stupid she was to love him and move on about it all by herself. 

• What camera shots and techniques do we use

We make sure that the audience will focus more on the female singer by using close up shots to show her emotions and nothing is in the way that distracts the audience eyes. We might use tracking shots when she is walking in a street or path to make the audience follow at her movements throughout the video. And use long shots to show her body gestures to show to the audience how she is acting with the situation she is in. We might use an establishing shot of the location so  the audience know where it is set in. 

• Do we have some ideas on where to shoot our music video

We are planning to shoot in an abandoned streets or parks or somewhere that it is isolated as it matches the concept of the story.