Target Audience Considerations

Our music video is initially aimed at the age from 16 to 34 yrs old. However, it is open to other people who enjoy listening to 'Pop' music. It can also be someone who is broken-hearted and the relationship is not good because our music video is about that. We took into consideration both demographics and psychographics because they helps us who we are aiming for but also why they would like it. And this is what Rachael and I have decided:

Demographics
Age - aimed at 16 to 34 to years old. 
Gender - mainly targeted at female but open to male as well.
Ethnicity - it doesn't really matter 
Social Class - Upper social class (A, B, C1)

Psychographics



Attitudes - gossiping, going out with friends on the weekends, media literate, smart, passionate, loyalty, conscious

Interests - shopping, beauty products and latest fashion trends, celebrity gossips, modern mainstreams







Opinions - they keep up with the new fashion trends, they care about their face and body, and they would give opinions to other people and listen to what others are saying