4th Digipak Analysis

Beyonce - Greatest Hits

Front Cover:

The use of close up shot on Beyonce's face makes the audience focus on her sexy and feminine looking. This implies that she is aiming on male and female audiences. The use of close up shot also makes the audience grab the CD immediately as they can see clearly on who the artist is. The use of big, bold, gothic type of font on the artist's name makes it stand out and it also reflects on the artist emotion as she is not facing directly at the camera which implies that she is embarrased. The use of white on the album name and the artist's name represents her innocence and purity character. 

Inside Panels:

On the left side of the inside panel, it shows information about the female artist which some audience might find it interesting. They have placed her past albums at the bottom of the page which some audience might identify what they are. The use of black clothing on Beyonce and the black background reflects on the gothic type of font they have used in the front cover.  It portrays that she also has the other side of her which everyone has but they are just hiding it. The wet look type of clothing and the heels she wears clearly shows the nice shape of her body which implies that she is targeting at male audiences. The use of different styles on the disc keeps the inside panel attractive. The close up shot of the female on the centre and right side of the panel makes the audience focus on her facial expression.