Where we are going to advertise our product?

We have nearly completed our music video and we have discussed in our group where we could advertise our music video, digipaks and magazine advert. We thought that it would be good to advertise it where teenagers would normally spend their spare time.

These are the industries that we thought of advertising our products:

• Viva, 4 Music

Viva and 4Music are the most popular channels where teenagers would normally watch and listen music videos. They are mainly playing pop music which is the same genre that we have chosen to do.We thought that we should advertise our music video in their company because we are aiming at the same audience. Young adults also like to watch music channels but also like to watch the soaps on an evening, so the best place to advertise on the TV to target all our target audience would be on music channels. It would be ideal to advertise it after school as well so the teenagers that goes to school would be able to watch and see how it looks like. 

• Heat, OK

These are the industries that we are going to advertise our digipak. After the research we did for our target audience, we found out that this are the magazines on what our target audience wants to read and buy. Heat magazine is also the company that made a compliment about our music video which implies that the audience would buy it. Also they tend to be more sociable people who enjoying keeping up to date with fashion trends and the latest music out.

• Twitter & Facebook

We thought that we should advertise our magazine advert on social networking sites such a Facebook and Twitter because this is how teenagers spend more of their time. They are more socialable people they liked keeping up to date and talking to their friends all the time. It is going to be placed on the side of the page so they would be able to see it. I also want to have animated banner of our music video so it grabs the audiences attention. Also teenagers are more active nowadays so it would be beneficial if we would do it as well.