Targer Audience Decided

After doing some research on Bauer Media and other websites (such as UK Tribes), we have decided to change our target audience from 16-34 into 13-25 because younger teenagers and younger adults stereotypically like listening to Pop genre songs and they like new things, whereas older people likes to listen to traditional foreign countries. Our secondary research has backed up these stereotypes.  

When conducting our research we found out that teenagers and young adults spend on average about 31 hours a week on social networking sites and the internet, so we thought the best place to advertise our music video and reach our target audience would be on different sites from the internet such as Facebook, Twitter, Skype, Spotify and YouTube. Our target audience tend to be more sociable people as they spend more time talking to friends on-line and playing music at the same time. Also when we interviewed people from our target audience, we found that they were more sociable people as they spent a lot of their free time on social networking sites, and that they enjoyed a large variety of music even if they didn't listen to the same genre all the time.

We would target our audience by using adverts and posters down the side of their Facebook/ Twitter/ Skype and YouTube homepage, and we would make the poster appeal to them by showing the main protagonist in the video. We could use generic conventions such as having bright colours as they would expect to see this kind of stuff in pop genre. However, we might as well challenge the generic conventions to make it stand out from the other pop music posters.   

Another area that we could advertise our adverts for our music video would be on television on certain channels that our target audience would be more likely to watch. When we conducted our research we found out that teenagers would more likely watch music channels for example Viva or 4Music instead of TV show, as they tend to be more sociable people who enjoying keeping up to date with fashion trends and the latest music out. Young adults also like to watch music channels but also like to watch the soaps on an evening, so the best place to advertise on the TV to target all our target audience would be on music channels.


Another area would be advertising our front cover posters on magazines such as Pop because a lot of teenagers are reading it as they want to know the latest gossips about celebrities, latest fashion trends and beauty products. 

We could also advertise it on certain apps because a lot of people use their phones, tablets, pc's and other electronic device. Therefore, they would be able to notice it and also they can download it straight to their electronic devices.