We have been researching on the internet about different music videos but mainly focusing on Pop genre so we could get some ideas and maybe use it in ours. One of the song we have found is called Gone by Nsync and it was released on 4th Septer 2001. It is Pop and RnB which is the type of genre that we are doing for our music video. The narrative of this music video is mainly how the male character is being melancholic about her ex girlfriend left him and how he needs to accept the fact that she is gone. However, it also portrays happy past memories of him and her ex girlfriend by showing both of them on his ex girlfriend's birthday party. This has similiraties with our music video because we have decided in our group to use some of the scenes such as parties.
This is a flashback of him and his ex girlfriend having a good time. As we can see on this scene, her eyes is looking at different direction which shows that she is smiling at his boyfriend. They took it in mid shot which helps the audience to identify the location. The female is wearing white top which reflects back to the type of character she is because white connotes as purity and innocence. As we can see there aren't any shadows on the background which implies that they took it during daytime which is kind of high key lighting. This also matches to the mood that the characters are in as they are having a good time.
This is a mid shot of Justin Timerlake which is the male character throughout the music video. As we can see, they have used black and white effect which reflects back to his emotions of being lonely and melancholic. They also filmed at a bedroom which portrays that this is the bed that they both slept on. The use of lighting is very effective as it is making shadows on the background which also relates back to the atmosphere he is in because he is feeling down and his world is like falling apart. The bed with the male character on his own emphasise him as being isolated from every one else as he does not want to talk to anyone about what he feels inside.
This is where they have introduced the band members of NSYNC and also show Justin Timberlake.They are all wearing black which implies that his ex might have died from accident and now he is grieving because black connotes as death. Black also connotes as evil which implies that the male character is treating her bad and that is why his girlfriend left him and broke up with him. The male character on the left, looks down which implies that he is upset and lonely.
This is the scene where the male character used to paint his ex's nails which gives a romantic feelings to the audience especially on women. This is also high key lighting which matches to their lively mood. The male character is wearing white top matches his attitude because white connotes as purity and innocence.
This is a flashback during his ex's birthday party. The female putting some icing on the male's nose implies that she is making fun of him but at the same time she is being sweet. This is stereotypically what couple's would do to it each when their is icing. By portraying this scene, it makes their audience to identify themselves in that situation as they might have been through it as well. The use of mid shot is also showing the kitchen and their friends having fun with them.
These are close up shots of the male and female being happy during the party. The high key lighting also emphasises the atmosphere that they are both in. They have picked the right actor for the main characters because they are both good looking and excellent at expressings different emotions.
They have used generic conventions of romance as they have portrayed it on this scene. as we can see, the male is putting on a necklace around her neck which is stereotypically what a guy would buy for his girlfriend. They have used a hig key lighting as well on this one which matches to the couple's feelings.
This is also a flashback as part of the past memories that he has got with her. The use of mise-en-scene is very effective because it reflects back on the character's attitude. For example, at the end of the clip they have the couple wearing white top which connotes as innoncence and purity. It implies that both of them are showing each other's real feelings and having fun being together. The use of long shot and mid shot also helps to establish the location and their facial expressions.
Conclusion:
Overall, I think that this video is good and they keep the audience insterested by having a good looking characters. Also the narrative of this music video is straight forward which is easy for the audience to understand. After looking at this, we decided as a group to have a party in ours but we are going to change it a little bit by having it in a club instead of house party. This is because most of the teenagers likes to go to the club more and it also helps to target our main audience. Also we have similiarities between our music videos as we have used the black effect in some parts of our music video so it portrays the times passing by and in this video they have used it throughout which matches the emotion of the male and the whole meaning of the song. In my opinion, we have mainly met the generic conventions of Pop such as using close up shots and mid shots more so it focuses on the characters feelings.
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